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Terms of Service

The agreement between you and PLUMPED LTD, including the app licence, what happens to your content, liability, and the Apple App Store terms.

Last updated: 16 September 2026

These terms are a legal agreement between you and PLUMPED LTD. They also act as the end user licence agreement for the Plumped mobile application.

Please read them. By creating an account or using Plumped, you accept them. If you do not accept them, do not use the Service.

Two things we want you to see before anything else:

Plumped is not a medical service. It does not diagnose, treat, cure or prevent any condition. Do not use it as a substitute for advice from a doctor or a dermatologist. Please read the Health Disclaimer.

We earn commission on some links. Plumped operates as a comparison engine and may earn a commission when you buy through partner links. See the Affiliate Disclosure.

1. Who we are

CompanyPLUMPED LTD
Registered inEngland and Wales
Company number16204649
Registered office124 City Road, London, England, EC1V 2NX
Contactcontact@plumped.co.uk

In these terms, "we", "us" and "our" mean PLUMPED LTD. "You" and "your" mean the person using the Service. "Service" means the Plumped app, the website at plumped.co.uk, and everything we provide through them.

2. Eligibility

You must be at least 16 years old to use Plumped.

By creating an account you confirm that you are 16 or over, that the information you give us is accurate, and that you are not barred from using the Service under any applicable law.

If we have reasonable grounds to believe you are under 16, we will suspend the account and delete the data. See the Children and Age Policy.

3. Your account

You need an account to use Plumped. You can register with an email address and password, or sign in with Google or Apple.

You agree to:

  • give accurate registration information and keep it up to date;
  • keep your password confidential and not share your account;
  • tell us promptly at contact@plumped.co.uk if you think someone else has accessed your account.

You are responsible for activity carried out through your account, unless that activity results from our failure to keep the Service secure.

4. Licence to use the app

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use the Plumped app on devices you own or control, for your own personal and non-commercial use, in accordance with these terms and with the usage rules of the app store you downloaded it from.

You must not:

  • copy, modify, adapt, translate or create derivative works of the Service;
  • reverse engineer, decompile or disassemble any part of the Service, except to the extent that applicable law expressly permits it despite this restriction;
  • remove, obscure or alter any proprietary notice;
  • rent, lease, lend, sell, sublicense or otherwise distribute the Service;
  • use the Service to build a competing product, or to train any machine learning model;
  • scrape, crawl, harvest or bulk-extract data from the Service, whether manually or by automated means;
  • circumvent rate limits, access controls, authentication or any other technical restriction;
  • use the Service in a way that interferes with its operation or with other users.

Everything we have not expressly granted you is reserved.

5. How you may use the Service

You agree to use Plumped lawfully and reasonably. The rules are set out in our Acceptable Use Policy, which forms part of these terms.

Two points are important enough to repeat here:

Only upload photographs of yourself. Do not upload a photograph of another person. Doing so gives us someone else's sensitive personal data without their permission.

Do not use Plumped for anyone under 16. Do not scan a child's face or create a profile on a child's behalf.

6. What Plumped does and does not do

6.1 What it does

Plumped estimates the condition of your skin from a selfie, combines that with what you tell us, and suggests a routine. It also scans products so you can see their ingredients, actives and possible conflicts.

6.2 What it does not do

Plumped does not:

  • diagnose any medical or dermatological condition;
  • provide medical, clinical or pharmaceutical advice;
  • guarantee that any product is safe for you;
  • guarantee any particular result for your skin;
  • replace a consultation with a qualified professional.

6.3 Accuracy

Our analysis is automated and approximate. Results vary with lighting, camera quality, angle, makeup and skin tone. Ingredient and product information comes in part from third-party sources and from reading product labels, and may be incomplete, out of date or wrong.

You should always read the actual product label, patch test new products, and check anything that matters with a professional.

Full detail is in the Health Disclaimer and the AI Transparency Notice.

7. Your content

"Your Content" means the selfies, photographs, text and other material you submit to the Service.

You keep ownership of Your Content. We do not claim it.

You grant us a limited licence to host, store, process, transmit and display Your Content solely so that we can operate the Service for you: analysing your selfie, storing your timeline, showing it back to you, backing it up and keeping it secure. This licence ends when you delete the content or your account, subject only to backup cycles and to anything we must keep by law.

We will not use Your Content to train AI models. We will not publish it, share it with other users, or use it in marketing without asking you separately and getting your agreement in writing.

You confirm that you have the right to submit Your Content and that it does not infringe anyone else's rights.

8. Our intellectual property

The Service, including its software, design, text, graphics, the Plumped name and logo, and the way we structure and present skin analysis and routines, belongs to us or to our licensors and is protected by intellectual property law.

These terms do not transfer any ownership to you.

Plumped relies on third parties, including Perfect Corp for skin analysis and OpenAI for routine generation. Their availability and performance are outside our control.

The Service links to retailer and brand websites. We do not control them, do not endorse everything on them, and are not responsible for their content, their products, their prices or their privacy practices. Your dealings with them are between you and them.

10. Price and payment

The Service is currently free to use.

We may introduce paid features in future. If we do:

  • we will tell you clearly before any charge applies;
  • existing free features that you rely on will not suddenly be locked without notice;
  • the Subscription, Billing and Refunds page will set out the full terms;
  • you will never be charged without agreeing to the price first.

11. Changes to the Service

We may add, change, suspend or remove features. Where a change materially reduces what the Service does, we will give you reasonable notice unless the change is needed urgently for security, legal or safety reasons.

We may suspend the Service temporarily for maintenance, and we will try to keep any interruption short and to give notice where we can.

12. Ending this agreement

12.1 By you

You can stop using Plumped at any time and delete your account from within the app. Deleting your account deletes your photos, analysis results and profile, as described in the Privacy Policy.

12.2 By us

We may suspend or terminate your account if:

  • you materially breach these terms or the Acceptable Use Policy;
  • we are required to by law;
  • we reasonably believe your use puts other users, our systems or a third party at risk;
  • we reasonably believe you are under 16.

Unless the breach is serious or the law prevents it, we will tell you what the problem is and give you a chance to put it right first. Where we terminate, we will give you a reasonable opportunity to export your data unless the law or a security risk prevents it.

12.3 Effect

On termination, your licence ends and you must stop using the Service. Sections that by their nature should survive, including sections 7, 8, 13, 14, 16 and 17, continue to apply.

13. Disclaimers

We provide the Service with reasonable care and skill.

Beyond that, and to the extent permitted by law, we do not promise that the Service will be uninterrupted, error free, secure against every threat, or that any recommendation will produce a particular outcome for your skin.

Nothing in these terms affects your statutory rights. If you are a consumer in the United Kingdom, the Consumer Rights Act 2015 gives you rights that we cannot exclude, including that digital content must be of satisfactory quality, fit for purpose and as described. If you are a consumer in the European Union, equivalent rights under your national law apply. Where anything in these terms conflicts with those rights, your rights win.

14. Liability

Nothing in these terms limits or excludes our liability for:

  • death or personal injury caused by our negligence;
  • fraud or fraudulent misrepresentation;
  • any liability that cannot lawfully be limited or excluded.

Subject to that:

If you are a consumer. We are responsible for loss or damage you suffer that is a foreseeable result of our breach of these terms or our failure to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable. We are not liable for loss arising because you used the Service for business purposes.

If you are a business. We exclude all implied warranties to the fullest extent permitted by law. We are not liable for loss of profit, loss of business, business interruption, or loss of business opportunity. Our total liability in connection with the Service is limited to the greater of the amount you paid us in the 12 months before the claim, or one hundred pounds sterling.

In all cases. We are not liable for a reaction to a cosmetic product you chose to buy or use, for the acts or omissions of a retailer or brand, or for a decision you made about your health that should have involved a professional. Please read the Health Disclaimer.

15. Complaints

If something goes wrong, tell us at contact@plumped.co.uk. We aim to acknowledge within two business days and to resolve within 30 days.

For complaints about your personal data specifically, write to operations@plumped.co.uk or use plumped.co.uk/legal/data-rights.

If you are an EU consumer, you may also be able to use the online dispute resolution platform provided by the European Commission.

16. Governing law and jurisdiction

These terms are governed by the law of England and Wales.

If you are a consumer, you benefit from any mandatory protections of the law of the country where you live, and nothing here removes them. You can bring proceedings in the courts of England and Wales, or in the courts of the country where you live. We will only bring proceedings against you in the courts of the country where you live.

If you are a business, the courts of England and Wales have exclusive jurisdiction.

17. General

Changes to these terms. We may update these terms. If a change is material, we will give you at least 30 days' notice in the app or by email. If you do not accept the change, you may close your account before it takes effect. Continuing to use the Service after that means you accept it.

Assignment. You may not transfer your rights under these terms. We may transfer ours if our business is sold or reorganised, and we will tell you if we do. Your rights will not be reduced.

Severability. If any provision is found to be unenforceable, the rest continues in force.

No waiver. If we do not enforce a right immediately, we do not lose it.

Entire agreement. These terms, together with the Privacy Policy, Acceptable Use Policy, Health Disclaimer, Affiliate Disclosure and the other policies referred to in them, are the whole agreement between us about the Service.

Language. These terms are provided in English, and English is the governing language.

18. Apple App Store

This section applies if you downloaded the app from the Apple App Store. It is required by Apple.

  • This agreement is between you and PLUMPED LTD only, not with Apple. Apple is not responsible for the app or its content.
  • Your licence is limited to using the app on Apple-branded devices you own or control, as permitted by the App Store Usage Rules.
  • Apple has no obligation to provide any maintenance or support for the app.
  • If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price if any. To the maximum extent permitted by law, Apple has no other warranty obligation.
  • Apple is not responsible for addressing any claim by you or a third party relating to the app, including product liability claims, claims that the app fails to conform to a legal requirement, and claims under consumer protection or privacy legislation.
  • If a third party claims the app infringes their intellectual property rights, PLUMPED LTD, not Apple, is responsible for the investigation, defence, settlement and discharge of that claim.
  • You confirm that you are not located in a country subject to a US Government embargo or designated as a terrorist supporting country, and that you are not on any US Government list of prohibited or restricted parties.
  • Apple and its subsidiaries are third-party beneficiaries of this agreement and may enforce it against you.

19. Google Play

This section applies if you downloaded the app from Google Play. Your use is also subject to the Google Play Terms of Service. Where the Google Play Terms conflict with these terms in relation to distribution, the Google Play Terms prevail to the extent of the conflict.

20. Contact

PurposeContact
Support and general enquiriescontact@plumped.co.uk
Privacy and data requestsoperations@plumped.co.uk
PostPLUMPED LTD, 124 City Road, London, England, EC1V 2NX